RE/MAX Foothills
Ward Stone - Real Estate Professional since 1984

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BEST Home Selling Strategies


 
Get the BEST price for your home!
Don’t settle for thousands less for your home because you hired the wrong agent.  An amateur or part-time agent just dabbling in the business can cost you big bucks.  In today’s complicated real estate market, you need an experienced professional.  A full-time professional with a powerful print and online marketing strategy designed to get your home noticed by all the right buyers.  

This page shows you the proven strategies to help your home to stand out from the crowd and get you top-dollar.


1. Prepare the Home to Sell

OCCUPIED HOMES
Staging your home involves creating an environment that house hunters can envision themselves living in and can help to generate a quicker sale and a better price. Quite simply, if potential buyers don’t feel an emotional connection with your home, they won’t feel like they belong there and they’ll be inclined to look elsewhere. Why make the selling process more difficult by choosing NOT to properly stage your property?

The home is “staged” to be viewed from a buyer’s perspective, eliminating clutter, personal effects and allowing the buyer to truly visualize themselves living in their new home! Ward will provide professional advice and tips on how to properly stage your home to get the best price possible.




VACANT HOMES
If your home is vacant, Ward will hire a professional graphic artist to Virtually Stage a few of the key rooms in the home. (See the image below.) This helps showcase the home in both our print and online marketing.


 
Does staging really matter? 
You bet it does! Consider this...
• A recent study looked at 63 unstaged homes that spent an average of 143 days on the market with no offers.  After staging, those same homes were re-listed and generated first offers in an average of 40 days. 
• In a separate study, 481 homes were staged before hitting the market.  They garnered an offer in an average of 23 days.
• 49% of Buyers’ agents cited that home staging had an effect on most Buyer’s view of the home.
• 77% of Buyers’ agents said staging a home made it easier for a Buyer to visualize the property as a future home.

“Proper staging speeds up sales and can bump up prices 2% to 3%.” 
- Wall Street Journal

The Bottom Line... MORE MONEY IN YOUR POCKET!!!



2. Strategically Pricing the Home

A professional real estate agent will always do thorough research and prepare a detailed Competitive Market Analysis (CMA) on the home for you. This CMA will show you ...
- The state of the local real estate market. (Supply / Demand, etc.)
- Details and prices on similar homes that have SOLD recently (comps).
- Pricing strategies and advice. (What to do, and not do when pricing the home.)

Having accurate, recent data can help strategically price the home for your maximum net return. This is no time to select an inexperienced or part-time agent. An experienced, full-time real estate professional can provide invaluable advice and expertise.

Ward is committed to the professional Code of Ethics Standard of Practice 1-3...


3. Professional Home Photography


A picture is worth a thousand words.  Good pictures are a crucial marketing tool for a home sale.  According to research from the National Association of Realtors, 98% of home buyers who searched for a home online said photos were among the most important features of real estate listings.  Listings of homes with photos taken by professional photographers have about 61% more views than listings without—and that’s across all price tiers.  Photos are the first impression, and can generate interest and excitement, which leads to good offers.



Remember, “you never get a second chance to make a first impression”.

TIP - It's very important to also promote the neighborhood and lifestyle along with the home. For most property listings, about 20 percent of the photos used online and print brochures should be promoting the neighborhood amenities (parks, walking paths, pools, etc). Agents who neglect this simply don't understand effective home marketing.


4. Floor Plans

Strategically Use Floor Plans as an Effective Marketing Tool. 
Have you ever stopped in a home builders sales office to look at their model homes?  You probably noticed that the floor plan is one of their main marketing materials.  Ever wonder why real estate agents don’t use floor plans to market existing homes?  Well, they really should.  



In addition to the professional house photos, a floor plan is a great tool to help buyers remember your property; it reminds them of the layout and allows them to map out how their furniture and belongings will fit into a space. If we have a nice floor plan in both our print and online marketing, it will really help your house stand out from the competition. That’s simply because so few real estate agents use a floor plan in their marketing.



5. Promote Neighborhood / AZ Lifestyle

It is very important to also promote the neighborhood and lifestyle. About 20 percent of the photos used online and in brochures should be devoted to showing off the neighborhood features and 
amenities. For example - if 30 photos are used in online listings, then about 5 or 6 of those photos should be used to promote the neighborhood. Unfortunately, less than half of seller's agents understand and do this. Make sure you select an agent who will.





6. Custom Property Website Address


Don’t Let Your Home Get Lost in The Clutter. When buyers look at your house on websites like Zillow.com or Realtor.com they will be looking at your house alongside dozens of other similar homes. It’s very easy to get lost in all that clutter.



To get the best price for your home, our goal is to make it STAND OUT from the crowd. Ward will purchase a custom web address just for your house using your property address.  Example: www.43685caven.com

We then use all our other print and online marketing to direct potential buyers to your custom property website. Once there, we have a captive audience looking at ONLY YOUR house. That’s how professional marketing gives your house an edge over the competition.


7. Newsfeed Marketing

Most Home Buyers Now Get Their News Online vs Newspaper. 



IT’S EFFECTIVE:  These digital newsfeed ad campaigns generate an average of 3,300 impressions to targeted potential home buyers. 

Click here to view a brief video explaining how Newsfeed Marketing works.

 


8. Your Property Featured on Facebook

A video slideshow of YOUR home will be featured to thousands of Facebook users.

Here is how it works...
- Ward will create a professional video slideshow of your home.
- Ward uploads the video slideshow to Facebook.
- Ward pays Facebook extra $$ to “boost” the views of the video slideshow to thousands of targeted potential home buyers.
- For the next 14 days, the video slideshow of your home is now featured on the newsfeed of thousands of targeted Facebook users.



It’s just one more way Ward exposes your property to more targeted potential home buyers.


Check out:   www.facebook.com/WardStoneRealEstate


9. Direct Mail

Specifically Targeted Direct Mail to Promote Your Property



Real Estate Update mailer
Ward produces an exclusive “Real Estate Update” mailer.  The 8-page booklet features Ward’s listings and an update on average home prices, supply & demand, average prices per square foot and more. The full color booklet is printed on premium glossy paper. It is direct mailed to hundreds of potential real estate prospects (potential buyers for your home).
 

Just Listed Postcards
These are custom designed, jumbo size (5.5” x 8.5”) postcards printed on heavy card stock with a high gloss finish. They are direct mailed to surrounding homes. Current homeowners in the neighborhood can be a very valuable source of Buyers referring their friends and family to their neighborhood.




10. Brochure Box Flyers

Let’s have YOUR house stand out and make a great first impression!  Ward will custom design a full-color flyer to put in the brochure box on the For Sale sign in your front yard.  These beautiful flyers are custom designed and printed on heavy card stock with a high gloss finish.

   

Did you know... 16% of home buyers found the house they purchased from the For Sale sign in the yard.



11. In-Home Custom Brochures

Remember when you were out house hunting?  It’s not unusual for home buyers (especially ones from out of town) to look at 5, 10 or even 15 homes in a day.  If you have ever done that, you know it can be overwhelming.  Trying to remember details about one home when you have seen 10 or 15 can be very difficult. 

That’s why having a beautiful brochure for buyers to pick up and take with, is an extremely valuable marketing tool.  It helps those buyers remember your home in the best possible way.

Here’s a sample of the 4-page in-home brochure Ward custom designs for his listed homes;

These custom designed 4-page in-home brochures are printed on heavy card stock with a gorgeous high gloss finish.

TIP - It's very important to also promote the neighborhood and lifestyle along with the home. For most property listings, about 20 percent of the photos used online and print brochures should be promoting the neighborhood amenities (parks, walking paths, pools, etc). Agents who neglect this simply don't understand effective home marketing.



12. Communication - Stay In The Loop

An experienced, full-time professional agent will keep you informed throughout the process of selling your home.

- Showing Feedback from Buyer's Agents.
- Reports from the Multiple Listing Service showing MLS activity and competition.
- Reports showing views on Newsfeeds. (see number 6 above)
- Reports showing views on Facebook. (see number 7 above)
- If you live out-of-state, Ward will mail you copies of all the print marketing. (see numbers 8, 9 & 10 above)

 
13. Successfully Negotiating the Deal

I know, negotiating looks simple. You've negotiated cars and lots of things, right? With rare exception, negotiating each of the different steps in a real estate transaction is the most complex part of selling a home. That's because a real estate negotiation is completely different from any other negotiating you might have done. There are many reasons, including that a real estate sale or purchase can be a very emotional experience for people. Plus the fact that a real estate Purchase Contract is lengthy and complex.

That’s why it’s important to have an experienced and savvy real estate professional who has successfully worked through many different transaction scenarios. This is no time for an inexperienced or part-time agent. Ward has helped his clients through this successfully thousands of times. 


14. Select a Professional Agent


A professional agent is worth every penny.
A bad agent is overpriced if they are free.




Click here to see how RE/MAX professional agents compare to others in the industry.

Are you thinking about selling soon? Do not settle for thousands less with a part-time amateur agent or internet buyer with lots of hidden fees. In today’s market, to get the best NET price, you need an experienced full-time professional with a powerful multi-media marketing plan. 
Experience and marketing matters! Contact Ward for a professional Market Analysis on your home.








Presented by
Ward Stone
Real Estate Professional since 1984
Member of the RE/MAX Hall of Fame
36 years experience / Over 1,000 homes sold
CNC - Certified Negotiation Consultant
e-PRO - Certified Home Marketing Specialist
RSPS - Resort and Second Home Property Specialist
SRES - Seniors Real Estate Specialist

         

Your full-time neighborhood real estate professional. Let me help you. Put my 
ExperienceKnowledge and Professional Marketing to work for you.

Click here to read my REVIEWS.

Click here to contact Ward today.

RE/MAX Foothills



   

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